The Lowdown: (executive summary, 1 paragraph describing neighbourhood, a high-level description that people can scan to get the idea of the project without having to read the whole study.
Challenge: Context for the project including timelines, budget constraints, overall purpose of the job. The “Why?” – explain the challenge you were faced with, and what were the goals and objectives for the project.
Marketing Strategy: Explain the plan and process
Result: Include any stats here (icons, etc)
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