I joined Trust Realty Group so that I could realize my full potential as a Neighbourhood Specialist in Real Estate. While I had a decent amount of success as an independent agent, I quickly learned that the old expression is true – “A Jack of all Trades can be Master of None”. To appear professional in this modern, tech-savvy market, you need to bring more to the table than just a license. As an independent, my time was monopolized by…
– Writing and designing marketing materials
– Coordinating delivery with Canada Post
– Web and Social Media
– Volunteering for and leading community groups/events
– Travelling long distances to appointments that often resulted in no sale
Sure, I received full commission as an independent, but I could not deny that all of these tasks had a cost associated with them. Once I factored in these costs, I was left with a much smaller bottom-line. Not to mention the unquantified cost of the stress caused by wearing so many hats. I was on the verge of hiring a Web Developer, a Lawyer, and a Social Media expert when sanity finally took hold.
Joining TRG is the best thing that has ever happened to me professionally. Not only do I now have a fun-loving, supportive team whose job it is to make me look uber professional, but I also have a close-knit group of fellow neighbourhood Specialists to bounce ideas off of. My eNewsletter has a phenomenal local following, as do my video reviews of all local listings in my territory. I am now confident that my marketing will be promoted correctly on social and on our secure website with no worries of legal complexity. Gone are the days of sitting in traffic chasing my next pay cheque.
The only hat I wear now is that of Danforth East Neighbourhood Specialist.